Restaurants and Social Media
Now that I’m blogging again, I thought it’d be a good idea to join a group blog (to keep me honest!) so I’m also blogging at another blog, focusing on restaurants, social media and community. It’s not launched quite yet. We’re having a tough time coming up with a name. Maybe you can help us. We’d love it.
So far, I’ve submitted three posts:
PCC - You’re doing [Social Media] Right! explains PCC Natural Markets’ use of social media to build and maintain relationships with its customers and community. Thank you, PCC for sharing your stories and the success you’ve had leveraging Twitter and Facebook to participate in the local community, both in real life and digitally.
Customer - Brand Relationship Building integrates Gary Vaynerchuk’s points about brand building and Mack Collier’s perspective on Social Media before applying these principles to restaurants.
The Power of the PF Chang’s Brand Promise discusses a specific example of one possible reason national chains can be successful. There’s even a scatterplot of Yelp reviews, comparing the three relevant cities on that particular trip.
I’m writing with Jim Benson, CEO of Modus Cooperandi, and Ken Batali of Batali Associates. I look forward to writing with them both, learning from them both and contributing my voice.
If you have any suggestions for what such a blog might be named, please leave them in the comments. Otherwise, you might read about my writings at Entrees and Eyeballs.
December 4th, 2008 at 5:37 pm
[...] also started a group blog with Ken Batali, covering the restaurant industry. We share our ideas about restaurant management and marketing. We’ve written about loyalty [...]