Comments on: Social Media & PPC or What XC & Track Teach Us About Digital Marketing http://anwith1n.com/2009/05/social-media-ppc-or-what-xc-track-teach-us-about-digital-marketing/ Participating. Observing. Tue, 07 Sep 2010 01:27:01 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Nicolas Ward http://anwith1n.com/2009/05/social-media-ppc-or-what-xc-track-teach-us-about-digital-marketing/comment-page-1/#comment-167 Nicolas Ward Tue, 05 May 2009 20:06:27 +0000 http://anwith1n.com/?p=485#comment-167 A related thought: both track and XC have seasons. In general, XC is in the fall, and track is in the spring. At least in Minnesota, when I was running, this meant that the last XC meets of the season were often in sub-40 weather, which needless to say makes breathing interesting. Similarly, track meets were more likely to encounter spring rains, although these matter less with a hard track. With regards to social media, I think this means that your training has to adapt to more than just the default terrain and how controlled it is: there are also less predictable season changes. What if the "temperature" drops and people's usage patterns for Twitter change significantly with regards to company interaction? What if Google "rains" and modifies their algorithms in such a way to eliminate your investment in search engine optimization? This is a different kind of adaptability than what you describe comparing XC and track, in that you don't know the conditions going in, or at least with very little lead time. About all you can count on is that the risk of rain or cold is increased at certain times of year. A related thought: both track and XC have seasons. In general, XC is in the fall, and track is in the spring. At least in Minnesota, when I was running, this meant that the last XC meets of the season were often in sub-40 weather, which needless to say makes breathing interesting. Similarly, track meets were more likely to encounter spring rains, although these matter less with a hard track.

With regards to social media, I think this means that your training has to adapt to more than just the default terrain and how controlled it is: there are also less predictable season changes. What if the “temperature” drops and people’s usage patterns for Twitter change significantly with regards to company interaction? What if Google “rains” and modifies their algorithms in such a way to eliminate your investment in search engine optimization?

This is a different kind of adaptability than what you describe comparing XC and track, in that you don’t know the conditions going in, or at least with very little lead time. About all you can count on is that the risk of rain or cold is increased at certain times of year.

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