Comments on: Is Good Content Good Enough? http://anwith1n.com/2009/06/is-good-content-good-enough/ Participating. Observing. Fri, 30 Jul 2010 14:11:16 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: anwith1n http://anwith1n.com/2009/06/is-good-content-good-enough/comment-page-1/#comment-188 anwith1n Wed, 10 Jun 2009 18:34:04 +0000 http://anwith1n.com/?p=524#comment-188 @Tracy you hit the nail on the head - the offer has to be something someone wants. A commodity like ice-cream (or clothes) needs to be CLEARLY differentiated. When Abercombie was 'hot' there was really very little out there like it - American Eagle was closest. As far as ice-cream goes, interesting flavors, fresh ingredients and local seem to be hot right now. Dreyer's came out with Slow-Churned and Breyer's w/ Double Churned a few years ago, which gave them both boosts in sales for a time period. CPG marketing fascinates me, because it's some of the most challenging marketing out there. How do you differentiate on features for a commodified good? @Craig thanks for the kind words. Substance is one of the reasons why I find it so challenging to write - I have to keep reminding myself that I don't have to have an omniscient understanding to share my thoughts. I just wish I knew more, all the time. @Deb of course - I give credit where credit is due, ESPECIALLY when it's a particularly interesting idea/conversation. Me, by myself, is kind of boring. That's another reason why social content fascinates me so. Looking forward to your post! @Tracy you hit the nail on the head - the offer has to be something someone wants. A commodity like ice-cream (or clothes) needs to be CLEARLY differentiated. When Abercombie was ‘hot’ there was really very little out there like it - American Eagle was closest.

As far as ice-cream goes, interesting flavors, fresh ingredients and local seem to be hot right now. Dreyer’s came out with Slow-Churned and Breyer’s w/ Double Churned a few years ago, which gave them both boosts in sales for a time period. CPG marketing fascinates me, because it’s some of the most challenging marketing out there. How do you differentiate on features for a commodified good?

@Craig thanks for the kind words. Substance is one of the reasons why I find it so challenging to write - I have to keep reminding myself that I don’t have to have an omniscient understanding to share my thoughts. I just wish I knew more, all the time.

@Deb of course - I give credit where credit is due, ESPECIALLY when it’s a particularly interesting idea/conversation. Me, by myself, is kind of boring. That’s another reason why social content fascinates me so. Looking forward to your post!

]]> By: Deb Robison http://anwith1n.com/2009/06/is-good-content-good-enough/comment-page-1/#comment-187 Deb Robison Wed, 10 Jun 2009 17:55:17 +0000 http://anwith1n.com/?p=524#comment-187 Thanks for the mention An! And I will follow up with a blog post. I think good content and being social are key, but I also notice that some bloggers are "sharability" challenged. Will post on that shortly! Thanks for the mention An! And I will follow up with a blog post. I think good content and being social are key, but I also notice that some bloggers are “sharability” challenged. Will post on that shortly!

]]> By: Craig Sutton http://anwith1n.com/2009/06/is-good-content-good-enough/comment-page-1/#comment-186 Craig Sutton Wed, 10 Jun 2009 03:26:10 +0000 http://anwith1n.com/?p=524#comment-186 Content still makes a difference, but the content needs to be substantive. An is brilliant, keep writing! Content still makes a difference, but the content needs to be substantive. An is brilliant, keep writing!

]]> By: Tracy http://anwith1n.com/2009/06/is-good-content-good-enough/comment-page-1/#comment-185 Tracy Tue, 09 Jun 2009 23:13:58 +0000 http://anwith1n.com/?p=524#comment-185 It's a combination of all things. I like your boutique example. Just like if you were opening an ice cream store. No matter how good your ice cream is you need marketing to get people in the door. But if the ice cream isn't any good, people won't come back :) It’s a combination of all things. I like your boutique example. Just like if you were opening an ice cream store. No matter how good your ice cream is you need marketing to get people in the door. But if the ice cream isn’t any good, people won’t come back :)

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