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I spent the last week in Eastern Washington, at Learn About Web. Craig Sutton of Network Task and BrightWeb Marketing did an amazing job pulling together an event that spawned many conversations and enabled everyone, even the speakers, to learn at least one new thing.

Learn About Web, a conference for small and medium business owners, marketers, and consultants, focuses on leveraging web technologies and various applications to achieve various business goals and benefit the bottom line.

I spoke about Marketing to Generation Y, and got a great refresher on link building from Jennifer Laycock.

A highly informative overview of site architecture from Stoney DeGeyter and local search from Matt McGee. Mack Collier also shared an interesting business case of building a brand, which Tim Jackson did for Masi Bicycles with zero marketing dollars.

Learn About Web was a steal at $129.00 - lots of implementable action items, such as checking out what people are saying about you in Yelp, using the blogs to host conversations and understand the customer, or using Google alerts to know when someone has written about your company.

The next Learn About Web will be in either the spring or early fall - come out to Eastern Washington, the heart of the Washington wine country, and learn something new about using the web to increase revenue and/or cultivate your customer base.