What Matters More? How or What?
Thursday, May 28th, 2009
When your body just won’t fall asleep and you have TV, it’s quite possible that you end up having infomercials on while doing other things.
And so it happened that I had infomercials on in the background at 1am last night.
As the infomercial droned on, a realization permeated the recesses of my mind -
THEY WERE SHOUTY.
Ok, to be fair, the actor(s) in the infomercial were shouty, using outdoor voices the whole time.
Even worse, I can’t remember what it was that they were selling - knives? workout equipment? - my only takeaway was how they delivered the message.
Social media’s most successful case studies (see @comcastcares, @RichardatDell, @zappos, @TimJackson to name a few… ) demonstrate a high level of engagement.
Are you listening or are you shouting?